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We are a dedicated group of experts passionate about helping dyslexic children and youth succeed with reading.
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As founder and daily leader, Ruben is passionate about helping children who struggle with reading. His own battle with ADHD in elementary school gave him a deeper understanding of how painful it can be to feel different and not measure up.
Ruben remembers well the feeling of sitting in the classroom and not understanding the same things as the others. That frustration and shame has shaped his desire that no child should have to experience the same.
With a background in technology, Ruben has the ability to translate pedagogical ideas into practical digital solutions. He understands how technology can make learning more accessible and engaging.
Ruben has a passion for building products that truly work for users. Every feedback from parents and children is taken seriously, and he works continuously to improve Readis based on real needs and experiences.
Ruben's strength lies in seeing the big picture while maintaining attention to detail. He ensures that everything in Readis is built with care for the users - the children who need to learn and the parents who want to help.
Through his role as responsible for finances and growth, Ruben ensures that Readis remains a sustainable solution that can reach as many families as possible who need help.
As contact person with investors and media, Ruben tells the story of why Readis is so important. He is passionate about creating awareness around dyslexia in a way that reduces stigma.
As product manager, Ruben closely monitors how children use Readis and how much they actually learn. He analyzes data and user behavior to identify what works best, and ensures that the product constantly evolves to become more effective for learning.

As founder and daily leader, Ruben is passionate about helping children who struggle with reading. His own battle with ADHD in elementary school gave him a deeper understanding of how painful it can be to feel different and not measure up.
Ruben remembers well the feeling of sitting in the classroom and not understanding the same things as the others. That frustration and shame has shaped his desire that no child should have to experience the same.
With a background in technology, Ruben has the ability to translate pedagogical ideas into practical digital solutions. He understands how technology can make learning more accessible and engaging.
Ruben has a passion for building products that truly work for users. Every feedback from parents and children is taken seriously, and he works continuously to improve Readis based on real needs and experiences.
Ruben's strength lies in seeing the big picture while maintaining attention to detail. He ensures that everything in Readis is built with care for the users - the children who need to learn and the parents who want to help.
Through his role as responsible for finances and growth, Ruben ensures that Readis remains a sustainable solution that can reach as many families as possible who need help.
As contact person with investors and media, Ruben tells the story of why Readis is so important. He is passionate about creating awareness around dyslexia in a way that reduces stigma.
As product manager, Ruben closely monitors how children use Readis and how much they actually learn. He analyzes data and user behavior to identify what works best, and ensures that the product constantly evolves to become more effective for learning.